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5 Marketing Trends That Should Be on Your Radar

Marketers can expand their reach and influence more buyers when they know what consumers want from brands. Adopt some of the following marketing trends to accommodate current buyer behaviors. 

1. Influencer Marketing 

Influencers are people in specific niches who have a substantial online following. The most prominent social media channels for influencer marketing are Instagram, YouTube, and TikTok. 

Influencer marketing can also be used on other channels, such as radio and video. People who follow these individuals view them as helpful and trustworthy authorities in their fields. Naturally, people are more likely to buy from a brand if someone they know and trust (like influencers they love) recommends it. 

Long-term collaborations with creators and influencers allow marketers to tap into organic communities, fast-tracking brand awareness and trust. With an ongoing relationship, influencers can share a brand's products more organically within their feeds over time.  

These collaborations help marketers: 

  • Increase brand recognition 
  • Build trust 
  • Reach target audiences 
  • Connect to new buyers  
  • Generate leads 
  • Driver conversions

As brands look to build more authentic connections with their target audience, influencer relationships have become one of the leading 2023 marketing trends.  

2. Video Content 

Video has become an increasingly powerful content strategy because it tends to be short, easily digestible, and entertaining. Statistics show that half of social media users prefer video over other types of content. 

Short, compelling videos drive engagement. So, if you want to use videos to increase engagement with your brand, try to make your videos short and straight to the point. Sharing real-time videos on social media platforms such as Instagram and TikTok is an excellent way to engage followers. 

Live streaming lets creators and brands connect with their audiences in real-time using comments. Marketers can even use live streaming to showcase longer videos, add more value to their online platforms, and increase sales. 

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3. Consistent User Experiences   

Brands are increasingly using multichannel marketing, i.e., several media channels — such as radio, social media, content marketing, website, and event marketing — for spreading marketing messages. Cohesive customer experiences constitute one of the leading 2023 marketing trends across various sectors.  

We know that's easier said than done. Still, with the right approach, your brand can stay consistent across mediums using multichannel marketing to maintain a strong digital presence and provide personalized, tailored experiences that speak directly to the customer's needs.  

4. Interactive Websites

Interactive marketing is a strategy that employs captivating visuals to get your audience to engage with your content. It's a great way to capture your audience's attention, delight them, and creatively present your product or service.  

An interactive website is any website that incorporates interactive elements, including: 

  • Interactive videos 
  • Interactive infographics 
  • Quizzes 
  • Surveys 
  • Games

These interactions get audiences more invested in your brand, meaning they are more likely to purchase your product or service.  

So, how do you create an interactive website? You can make your website more interactive by incorporating content that lets users interact with your brand directly. For instance, marketers can use chatbots to trigger interactions with prospects on their terms and improve online customer experiences. 

5. A Strategic Media Partnership

Strategic collaboration with an expert media partner helps brands achieve their respective business goals. For any organization looking to innovate, identify new opportunities, and adapt to industry trends, partnership marketing is an attractive proposition in 2023.  

Leverage Multichannel Marketing with the Help of Mid-West Family 

Keeping an eye on the latest industry marketing trends is essential for the success of your campaigns. Using this list of 2023 marketing trends, you can now start working on your marketing strategy for the coming year. 

In today's market, using one advertising strategy to promote your business is no longer as effective. A multichannel media partner can help you leverage multiple methods, including social media, email, and paid ads, simultaneously to get the best possible results.


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