Marketing and advertising are at the core of any business's growth. Regardless of the size of the company, if you are not marketing and promoting your products and services, you will not see the revenue that you're hoping for. Partnering with a reliable marketing company is key to achieving remarkable results. Not all marketing companies are created equally, however.
If you're looking to create your authentic voice and build stronger connections with your customers, Mid-West Family Southwest Michigan can help you by creating effective messaging and a strategic plan. We drive businesses forward with targeted ads that are designed to reach stronger audiences. Here's how Mid-West Family can help with your strategic marketing campaign and help you achieve measurable results!
Local Broadcast Radio Advertising
Even though it has been around for decades, radio advertising is still as relevant as ever. According to research from the Radio Advertising Bureau, 92% of Americans, ages 12 and up, listen to radio each week, creating an audience of over 235 million listeners. Mid-West Family is proud to utilize radio advertising to promote clients' products and services.
Radio offers well-defined demographic groups to target, helping your brand reach more listeners daily. Additionally, we partner with local influencers and community leaders to build stronger connections to our clients' products and services.
Engaging Content Creation
Content marketing is the cornerstone of any successful marketing strategy. Examples of the content Mid-West Family can create for your business include sponsored content articles, videos, podcasts, email marketing campaigns, and social media posts.
Creating strong, original content that resonates with potential clients can not only help to build your brand identity, but it can help you gain traction on Google and other search engines as well. We work with you to determine your needs and then outline a strategy that can help you connect content to your ideal customer.
Digital Marketing Strategies
When it comes to digital marketing, trust the experts to improve traffic and sales for your brand. We specialize in full-funnel work within our locally owned and operated networks and brands.
From the discovery stage, where we learn everything that we can about your business, to execution and results, where we go over exactly how your campaign performed, you can count on Mid-West Family to keep you in the loop every step of the way. Plus, we offer competitive pricing that will give you the ultimate access from owned and operated networks on MoodyontheMarket.com and Town Crier Wire, to YouTube and other placements across nationally known news, lifestyle, and entertainment brands.
Design & Develop Your Brand
Investing in marketing is a costly endeavor, and Mid-West Family knows that it's important for businesses to protect their marketing dollars. That is why we develop strategic planning processes right alongside you, making custom avatars and journey mapping so that you understand exactly where your marketing spend is going.
We will work directly with you to design and develop your brand strategy and place your brand in the perfect place so you can engage potential customers across all their devices. We ensure that you reach the right customer at the right time, with strong messaging that will help you make more sales and establish stronger connections.
Event Exposure
At Mid-West Family, we understand the importance of local connections. This is why we encourage our clients to take part in local events and even plan their own events to network with clients and leads.
Our geographic targeting services give you the confidence you need to reach your customers in new, creative ways. We are also experts in cause marketing campaigns, connecting your customers with community organizations and activities.
Experienced Professionals
As Southwest Michigan's media and marketing leader, Mid-West Family is an expert at helping area businesses find their authentic voice. Our professionals utilize in-depth market research to inform our digital marketing initiatives. We always provide our clients with measurable results, so you can see exactly what is working and what other tactics to consider.
Since 1958, we've helped businesses with traditional & in digital marketing, marketing strategy, community engagement, and business development, so you will feel comfortable and supported when you partner with us.
Giving Back to the Community
We believe strongly in the power of the community to make a difference. That's why we regularly work with local business leaders and organizations to give back through events and cause marketing campaigns.
A few of the events that we have worked with in Southwest Michigan include St. Jude Children's Research Hospital, United Way of Southwest Michigan, Berrien Community Foundation, the Southwest Michigan Community Action Agency with our Stuff a Truck Food Drive, We Care and our Project Personal Care and Island Sit events, and more!
Contact Mid-West Family Today to Better Your Brand
Through innovative local research, full-funnel marketing strategies, a passion for making community connections, and measurable results, Mid-West Family Southwest Michigan can help you develop your brand and reach new heights of success.
Get started on your strategy to build and connect with your ideal audience today by contacting Mid-West Family to learn more about our services and how we can help your business succeed!
