In the heart of Southwest Michigan, the annual 97.5 Y-Country Cares for Kids St. Jude Radiothon stands as a beacon of hope and generosity. For the 19th consecutive year, our community rallied together to support the lifesaving mission of St. Jude Children's Research Hospital. This year's radiothon, held in partnership with our title sponsor, LeValley Chevrolet-GMC, and supported by a host of local businesses, saw an outpouring of support that left a lasting impact.
Community Impact: $45,094 Raised in 2024
The numbers speak volumes: In 2024, our community came together to raise an impressive $45,094 during the two-day radiothon. These funds will directly support St. Jude's groundbreaking research and lifesaving treatments, ensuring that families never receive a bill for treatment, travel, housing, or food.
A Legacy of Giving: $520,000 Raised Over 19 Years
With this year's contributions, the total amount raised over the past 19 years exceeds an astounding $520,000. This remarkable milestone underscores the unwavering commitment of our community to support children battling cancer and other life-threatening diseases.
Engaging the Community: 159,000+ Impressions with 97.5 Y-Country
The power of radio working together with digital produced community engagement that was palpable throughout the radiothon. 97.5 Y-Country saturated the local market with 159,771 points of reach. This widespread support and outreach highlight the collective effort to make a tangible difference in the lives of children and families facing unimaginable challenges. You can view our full impact report here.
Gratitude to Our Sponsors
None of this would be possible without the unwavering support of our dedicated sponsors. We extend our heartfelt thanks to our title sponsor, LeValley Chevrolet-GMC, and our additional supporters including Coach's Bar and Grill, Lakefront Roofing & Exteriors, Pristine Pool & Spa, Adent’s Landscape Supply, The Mason Jar Café, McGhee's Heating & Cooling, Hollywood Small Engine, Big C Lumber, Karla McLean of Edward Jones Investments, Mitten Insurance Agency, Celebration Cinema, Hanson Beverage, Priebe's Creative Woodworking, Pri-Mar Petroleum, and Celebration Cinema. Your generosity fuels our efforts and brings hope to countless families in need.
Join Us in Making a Difference
As we reflect on the success of this year's radiothon, we're reminded of the profound impact we can achieve when we come together for a common cause. If you're passionate about making an impact and are looking for other ways to get involved in cause-marketing efforts like the 97.5 Y-Country Cares for Kids St. Jude Radiothon, or if you have your own great idea to help the community, contact us today!