Pay-per-click ads for home improvement offer quick results, improve online visibility, and boost ROI. However, like most forms of advertising, your ads must be unique and targeted to reap the benefits.
Having helped several clients draft and execute pay-per-click ad campaigns for home improvement, Mid-West Family Southwest Michigan sheds light on the top things to know before starting a PPC campaign.
Online Visibility for Home Improvement Companies
Most consumers use the internet to research companies nearby before picking the best, so your home improvement company needs a strong online presence to make it easier for clients to find you online.
To maintain a solid online presence, launch a website (if you don’t already have one) and provide the information searchers are looking for, including your home improvement services and examples of your past work.
Furthermore, your website and social media must provide reviews and ratings from past customers and the contact information that customers can use to get in touch.
What are Pay Per Click Ads?
In a PPC advertising strategy, service providers display your ads and charge a fee whenever a searcher clicks the ads. To set up pay-per-click ads for home improvement, you choose specific keywords or phrases relevant to what your target audience is searching for.
Afterward, you create optimized ads that resonate with your audience and determine a budget for their campaign. When a user searches for one of the chosen keywords, the ad appears at the top of the search results page.
Upon clicking an ad, search engines direct the searcher to your website, where they can learn more about your company or even order the home improvement services you offer.
The Benefits of PPC Ads
PPC advertising gives results immediately after publishing ads. Target customers will see your ads as they browse the internet, and some will click to check out your services.
In addition to the quick results, PPC advertising has many benefits, including:
- More traffic to your website: Unlike organic traffic, your website starts getting increased traffic shortly after launching the PPC campaign, saving you the time and resources you could have lost waiting for organic traffic.
- Increased brand recognition: Since ads will repeatedly display to people looking for home improvement services, prospects who interact with your ads are more likely to recognize your brand.
- You only pay for clicks: You will only pay when someone clicks on your ad, so no ad dollars are wasted.
- You can analyze ad performance: Reputable PPC advertising platforms, such as Google Ads, provide detailed analytics on performance. The reports allow your team to monitor performance and make adjustments as needed.
- Boosted sales: PPC service providers display your ad to searchers looking for information about your home improvement services. As a result, a click is more likely to convert since the ad directs searchers to whatever they are looking for.
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PPC Ad Tips for Home Improvement
The home improvement industry is competitive, making it hard to stand out from businesses vying for your audience. But, with the approach below, you can get your target audience to click on your ads, generating more leads and sales.
Design your PPC Ad Campaigns Around Seasons and Weather
One of the most effective ways to optimize your pay-per-click ads for home improvement is to tailor them around seasons and weather. For example, if you're an HVAC company, ramp up your ad spend during the fall and winter months when people are more likely to upgrade their HVAC systems. Aligning your ad campaigns with the demand fluctuations helps you get the most jobs when demand is high and minimize overspending on ads when the demand is low.
Appeal to Homeowners’ Emotions
When it comes to pay-per-click ads for home improvement, emotions can make the target audience click or pass your ads. If you do not want the latter outcome, use emotional language and imagery to tap into feelings and motivate people to take action.
For example, use words like "cozy," "inviting," or "relaxing" to appeal to people's desire for a comfortable and welcoming home. Alternatively, you could use words like "modern," "upgraded," or "luxurious" to rouse a property owner's desire for a home that feels sophisticated.
Develop a Strategy for Holidays
Another critical aspect of a successful PPC ad for home improvement is to schedule your ad campaign before major holidays. Many homeowners are likely to scout for home improvement services.
To get maximum value, run special promotions or discounts to encourage more homeowners to try your services. With a strategic PPC campaign and promotions, your company will get more work in the pipeline.
Learn More About PPC From Mid-West Family
Suppose it is your first time running pay-per-click ads for home improvement, and you want to get everything right; let Mid-West Family South Bend guide you through the process.
Our marketing experts have a wealth of experience helping businesses achieve incredible marketing results. We specialize in all forms of marketing, including traditional and digital types.
Contact us to learn how we can help you get the most out of your PPC campaign.
