--- title: Mid-West Family Southwest Michigan Blog | Dave Doetsch description: Mid-West Family Southwest Michigan's marketing blog features tips, trends, and best practices for growing brands. Subscribe and start exploring new ideas! image: https://blog.midwestfamilyswmi.com/hubfs/West_Family_July_2022/images/shutterstock_251616610_1.jpg --- [![Mid-West Family – Southwest Michigan (WSJM Inc.)](https://blog.midwestfamilyswmi.com/hs-fs/hubfs/raw_assets/public/West_Family_July_2022/images/cropped-MWF-SW-Michigan-logo.png?width=1500&height=279&name=cropped-MWF-SW-Michigan-logo.png "Mid-West Family – Southwest Michigan (WSJM Inc.)")](https://www.midwestfamilyswmi.com/) [tel:+12699251111](tel:+12699251111) ##### Call Us (269) 925-1111 ##### 580 East Napier Avenue Benton Harbor, MI 49022 ##### Mo, Tu, Th, Fr 8:30 AM – 5:30 PM Wed 1:30 PM – 5:30 PM - [Home](https://www.midwestfamilyswmi.com/) - [About Us](https://www.midwestfamilyswmi.com/) - [Our Approach](https://www.midwestfamilyswmi.com/our-approach/) - [Our Team](https://www.midwestfamilyswmi.com/our-team/) - [Careers](https://www.midwestfamilyswmi.com/careers/) - [Webinars & Podcasts](https://www.midwestfamilyswmi.com/webinars/) - [Brand Insights & Analytics](https://www.midwestfamilyswmi.com/analytics/) - [Case Studies & Our Work](https://info.midwestfamilyswmi.com/case-studies) - [Services](https://www.midwestfamilyswmi.com/services/) - Resources - [Blog](https://blog.midwestfamilyswmi.com) - [Resource Center](https://info.midwestfamilyswmi.com/resource-center) - [Case Studies](https://info.midwestfamilyswmi.com/case-studies) - [ROI Calculator](https://info.midwestfamilyswmi.com/roi-calculator) - [Contact](https://www.midwestfamilyswmi.com/contact/) - [Contact Us](https://www.midwestfamilyswmi.com/contact/) - [PSA Request](https://www.midwestfamilyswmi.com/contact/psa/) - [In-Kind Sponsorship](https://www.midwestfamilyswmi.com/contact/in-kind-sponsorship-proposal/) - [Strategy Session](https://www.midwestfamilyswmi.com/contact/marketing-strategy/) - [Client Portal](https://www.midwestfamilyswmi.com/clients/) ![Dave Doetsch](https://blog.midwestfamilyswmi.com/hs-fs/hubfs/Dave%20Doetsch.webp?width=200&name=Dave%20Doetsch.webp) # Dave Doetsch [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy), [Marketing Strategies](https://blog.midwestfamilyswmi.com/tag/marketing-strategies) ## [How To Build a Vibrant Community on Social Media](https://blog.midwestfamilyswmi.com/build-a-vibrant-community-on-social-media) Creating a vibrant social media community is crucial for business success in today's digital age. A... 6 minute read [Read More](https://blog.midwestfamilyswmi.com/build-a-vibrant-community-on-social-media) [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy), [Marketing Strategies](https://blog.midwestfamilyswmi.com/tag/marketing-strategies) ## [Maximizing ROI: 5 Tactical Approaches to Marketing Solutions](https://blog.midwestfamilyswmi.com/maximizing-roi-tactical-approaches) In today's fast-changing digital world, where consumer behaviors and technologies quickly evolve,... 3 minute read [Read More](https://blog.midwestfamilyswmi.com/maximizing-roi-tactical-approaches) [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy) ## [Navigating the Future: Emerging Trends in Marketing Technology](https://blog.midwestfamilyswmi.com/emerging-marketing-technology-trends) Businesses are faced with more challenges than ever these days. Staying ahead of the curve is... 3 minute read [Read More](https://blog.midwestfamilyswmi.com/emerging-marketing-technology-trends) [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy) ## [What Kinds of Marketing Tactics Should You Be Using?](https://blog.midwestfamilyswmi.com/kinds-of-marketing) As the dynamic business landscape continues to grow, so do your options regarding how you should... 3 minute read [Read More](https://blog.midwestfamilyswmi.com/kinds-of-marketing) [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy) ## [Why Your Business Should Tune into Broadcast Radio Marketing](https://blog.midwestfamilyswmi.com/tune-into-broadcast-radio-marketing) Immerse yourself in the captivating world of broadcast radio. Discover its extensive reach, enthra... 3 minute read [Read More](https://blog.midwestfamilyswmi.com/tune-into-broadcast-radio-marketing) [Advertising](https://blog.midwestfamilyswmi.com/tag/advertising), [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy) ## [The Marketing Support You Need to Succeed Right Now](https://blog.midwestfamilyswmi.com/marketing-support) Marketing is a key growth driver for virtually any business. And in today's fast-paced, competitive... 3 minute read [Read More](https://blog.midwestfamilyswmi.com/marketing-support) [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy) ## [How to Plan an Annual Marketing Strategy](https://blog.midwestfamilyswmi.com/annual-marketing-strategy) Short marketing campaigns can help generate short-term results, but they rarely lead to the... 3 minute read [Read More](https://blog.midwestfamilyswmi.com/annual-marketing-strategy) [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy), [Recruitment Marketing](https://blog.midwestfamilyswmi.com/tag/recruitment-marketing) ## [Why Businesses Love Working with Mid-West Family for Recruitment Marketing](https://blog.midwestfamilyswmi.com/recruitment-marketing) As retaining top talent becomes increasingly challenging, businesses must do what they can to... 2 minute read [Read More](https://blog.midwestfamilyswmi.com/recruitment-marketing) [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy) ## [A Brief Guide on Mid-West Family Southwest Michigan’s Marketing Solutions](https://blog.midwestfamilyswmi.com/a-brief-guide-on-mid-west-family-southwest-michigans-marketing-solutions) If you want to grow your business or non-profit and connect with your target market and beyond, the... 3 minute read [Read More](https://blog.midwestfamilyswmi.com/a-brief-guide-on-mid-west-family-southwest-michigans-marketing-solutions) [Advertising](https://blog.midwestfamilyswmi.com/tag/advertising), [Marketing & Strategy](https://blog.midwestfamilyswmi.com/tag/marketing-strategy) ## [The Power of Targeted Display Ads](https://blog.midwestfamilyswmi.com/the-power-of-targeted-display-ads) Targeted display ads are a powerful tool for any marketing campaign. Indeed, these ads are often... 2 minute read [Read More](https://blog.midwestfamilyswmi.com/the-power-of-targeted-display-ads) ### Subscribe to the Blog ### Topics - [Advertising (22)](https://blog.midwestfamilyswmi.com/tag/advertising) - [Brand Building (1)](https://blog.midwestfamilyswmi.com/tag/brand-building) - [Cause Marketing (7)](https://blog.midwestfamilyswmi.com/tag/cause-marketing) - [Community (6)](https://blog.midwestfamilyswmi.com/tag/community) - [Home Improvement (6)](https://blog.midwestfamilyswmi.com/tag/home-improvement) - [Keyword Search (1)](https://blog.midwestfamilyswmi.com/tag/keyword-search) - [Marketing & Strategy (64)](https://blog.midwestfamilyswmi.com/tag/marketing-strategy) - [Marketing Strategies (11)](https://blog.midwestfamilyswmi.com/tag/marketing-strategies) - [Midwest family swmi (4)](https://blog.midwestfamilyswmi.com/tag/midwest-family-swmi) - [OTT (1)](https://blog.midwestfamilyswmi.com/tag/ott) - [Podcast (1)](https://blog.midwestfamilyswmi.com/tag/podcast) - [Recruitment Marketing (2)](https://blog.midwestfamilyswmi.com/tag/recruitment-marketing) - [Search Engine Optimization (1)](https://blog.midwestfamilyswmi.com/tag/search-engine-optimization) - [SEO (1)](https://blog.midwestfamilyswmi.com/tag/seo) - [Small Business Growth (1)](https://blog.midwestfamilyswmi.com/tag/small-business-growth) see all topics ### Top Posts [![Mid-West Family – Southwest Michigan (WSJM Inc.)](https://blog.midwestfamilyswmi.com/hs-fs/hubfs/raw_assets/public/West_Family_July_2022/images/MWF-SW-Michigan-logo.png?width=300&height=279&name=MWF-SW-Michigan-logo.png "Mid-West Family – Southwest Michigan (WSJM Inc.)")](https://www.midwestfamilyswmi.com/) #### Contact Us 580 East Napier Avenue Benton Harbor, MI 49022 [(269) 925-1111](tel:+12699251111) 418 Broadway St., Suite 4 South Haven, MI 49090 [(269) 637-6397](tel:+12696376397) - Public Info - [Privacy Policy](https://www.midwestfamilyswmi.com/privacy-policy/) - [Terms Of Use](https://www.midwestfamilyswmi.com/terms-of-use/) - [Public Inspection Files](https://www.midwestfamilyswmi.com/public-inspection-files/) - [FCC Applications](https://www.midwestfamilyswmi.com/fcc-applications/) - [EEO](https://www.midwestfamilyswmi.com/eeo/) - [Employee Portal](https://www.midwestfamilyswmi.com/michigan-portal/) - Closings - [Closings Request](https://www.midwestfamilyswmi.com/closingsrequest/) - [Closings Login](https://www.midwestfamilyswmi.com/closingslogin/) - Mid-West Family - [Home](https://www.midwestfamilyswmi.com/) - [About Us](https://www.midwestfamilyswmi.com/) - [Our Approach](https://www.midwestfamilyswmi.com/our-approach/) - [Our Team](https://www.midwestfamilyswmi.com/our-team/) - [Careers](https://www.midwestfamilyswmi.com/careers/) - [Webinars & Podcasts](https://www.midwestfamilyswmi.com/webinars/) - [Brand Insights & Analytics](https://www.midwestfamilyswmi.com/analytics/) - [Our Work](https://www.midwestfamilyswmi.com/our-work/) - [Services](https://www.midwestfamilyswmi.com/services/) - [Contact](https://www.midwestfamilyswmi.com/contact/) - [Contact Us](https://www.midwestfamilyswmi.com/contact/) - [PSA Request](https://www.midwestfamilyswmi.com/contact/psa/) - [In-Kind Sponsorship](https://www.midwestfamilyswmi.com/contact/in-kind-sponsorship-proposal/) - [Strategy Session](https://www.midwestfamilyswmi.com/contact/marketing-strategy/) - [Client Portal](https://www.midwestfamilyswmi.com/clients/) Copyright © 2023 Mid-West Family - Southwest Michigan (WSJM Inc.) - -