Mid-West Family Southwest Michigan Blog

A Complete Guide to Measuring the Effectiveness of Marketing Campaigns

Most marketers will tell you that ROI is the most important measure to use when evaluating the...

A Brief Guide on Mid-West Family Southwest Michigan’s Marketing Solutions

If you want to grow your business or non-profit and connect with your target market and beyond, the...

Our Motto: Marketing Strategies Over Tactics

Many businesses come to Mid-West Family wanting help with marketing tactics to help grow their...

5 Powerful Benefits of Having a Podcast

If you're looking for an effective and unique way to connect with your audiences, podcasts can...

The Power of Targeted Display Ads

Targeted display ads are a powerful tool for any marketing campaign. Indeed, these ads are often...

Native Advertising 101: Everything You Need to Know to Get Started

Modern businesses have to walk a fine line regarding online advertising. On the one hand, it's...

Elevating Your Advertising with OTT

Over the Top (OTT) advertising concentrates on streaming entertainment services like Hulu, Peacock,...

8 Tips for Marketing a New Business in Southwest Michigan

Whether you're selling goods, services, or ideas, spreading the word has gotten increasingly tough....

7 Ways to Advertise Your Business During the Holidays

The holiday shopping season is coming early this year — and it might be bigger than ever. According...