Mid-West Family Southwest Michigan Blog

How Advertising on Both Radio and TV Is Better for Business Growth

When you're trying to build brand awareness, it's usually a good idea to use two or more marketing...

How to Plan an Annual Marketing Strategy

Short marketing campaigns can help generate short-term results, but they rarely lead to the...

10 Benefits of Having a Cause Marketing Campaign

Cause marketing is a collaboration between for-profit and non-profit brands. By working together,...

Don’t Bank on Tactics, You Need a 12 Month Marketing Strategy

Often, when you're considering how you want to handle your marketing, you may start with a quick...

 5 Reasons to Try Recruitment Marketing for Talent Acquisition

Recruitment marketing is one of the most effective ways businesses can attract top talent and find...

Is Cause Marketing Right for My Business?

Do you want your messaging to resonate with consumers on a deeper level? Cause marketing may be the...

10 Things Every Annual Marketing Plan Needs

To succeed with your marketing efforts, you must have a plan to guide them. A solid long-term plan...

Why Businesses Love Working with Mid-West Family for Recruitment Marketing

As retaining top talent becomes increasingly challenging, businesses must do what they can to...

Tips for a Better Kitchen & Bath Marketing Strategy

Businesses in this industry need a well thought out kitchen and bathroom marketing strategy to...

8 Landscape Business Marketing Strategies to Help You Find New Clients

Landscaping businesses often operate on a seasonal basis, meaning good, year-round marketing can...