Mid-West Family Southwest Michigan Blog

What is Cause Marketing?

Cause marketing is a strategy that involves a company aligning itself with a social or...

7 Benefits of a Recruitment Marketing Strategy

Finding and hiring top talent is a challenge for many companies. There is a lot of competition,and...

What is Recruitment Marketing?

The need to locate and attract great candidates is one of the most urgent for businesses today....

Effective Multi-Channel Marketing for Siding & Window Contractors

There are plenty of opportunities for contractors to get more jobs, but how do local homeowners...

6 Proven Marketing Tips for Interior Remodelers

Marketing for remodeling companies is essential for reaching local audiences who need services....

The Basics of an Effective Home Improvement Marketing Strategy

Home improvement companies face a lot of competition, but despite this, many still have little to...

All About the Customer Value Journey

The customer value journey is a vital tool for guiding leads through the path to becoming satisfied...

All About Pay-Per-Click Ads for Home Improvement Businesses

Pay-per-click ads for home improvement offer quick results, improve online visibility, and boost ROI

5 Marketing Trends That Should Be on Your Radar

Marketers can expand their reach and influence more buyers when they know what consumers wantfrom...

6 Home Improvement Lead Generation Tips to Enhance Your Marketing

Lead generation is a game of numbers. The more leads you generate, the higher the likelihood of...